Shaping the future of fertility care.
Fertility. Wellbeing. Technology.
Researching the future of fertility care
Nabaa Health explores how research, digital health and emerging technologies can support the future of fertility care and reproductive health. Bringing together research, ideas and collaboration, it explores new approaches to reproductive healthcare, wellbeing and innovation.
What we explore.
Current areas of focus include fertility care, reproductive health, wellbeing and emerging technologies, recognising that the future of healthcare will increasingly connect these traditionally separate disciplines.
The philosophy of Nabaa
The name Nabaa comes from the Arabic word for a spring or life-giving source. It symbolises the flow of ideas, knowledge and innovation. Guided by research and collaboration, Nabaa Health explores new ways of thinking about fertility care, reproductive health and emerging health technologies.
The three stacked stones have become a quiet symbol of Nabaa, representing its three connected areas of focus: fertility, wellbeing and technology. Individually each has its own purpose; together they reflect a balanced, integrated approach to the future of health.
Current research
Current research explores how emerging technologies can support the future of fertility care, with a particular focus on immersive virtual reality, digital health and artificial intelligence. As part of an ongoing PhD, this research examines how innovation can enhance the experiences of both patients and professionals throughout reproductive healthcare.
About Julie
Julie Morgan's work explores how modernisation, technology and changing patient expectations can strengthen—rather than weaken—clinical judgement, professional expertise and patient trust.
Julie is an independent nurse consultant and PhD researcher with more than 35 years' experience in fertility care. Throughout her career, she has led multidisciplinary IVF services and helped introduce new technologies into everyday clinical practice.
Today, her research explores how digital health, artificial intelligence and emerging technologies are changing fertility care, patient experience and the realities of clinical practice. Her PhD examines how innovation is evaluated, understood and introduced within IVF, including the organisational, ethical and human factors that shape its successful implementation.
As Chair of the Education Committee for the European Fertility Society (EFS), Julie leads the development of evidence-based educational programmes for fertility professionals and patients internationally. Through research, education, speaking and collaboration, she contributes to the ongoing conversation about the future of reproductive healthcare.