About Julie
Julie Morgan's work explores how modernisation, technology and changing patient expectations can strengthen—rather than weaken—clinical judgement, professional expertise and patient trust.
Research and Publications
Healthtech in Fertility Care: Personalising Treatment for the Digital Age – Meeting the Expectations of Digitally Savvy Patients
Invited lecture, ESHRE Annual Meeting 2026
Download presentation slides (PDF)
Bias by default: a qualitative visual cross-platform analysis of how generative AI models construct the IVF patient through problematic default representations worldwide https://academic.oup.com/humrep/article/41/Supplement_1/deag083.710/8728014?login=false
Are We Ready for Gen Z? Digital Strategies for Next-Generation Fertility Care and Patient Engagement
Fertility 2026 (British Fertility Society) https://www.tandfonline.com/doi/full/10.1080/14647273.2026.2659968
Exploring Global Trends in Cross-Border IVF: Patient Motivations, Preferences, and Trust in International Fertility Care
Fertility and Sterility, Volume 124, Issue 6, Supplement e76, December 2025
https://www.fertstert.org/article/S0015-0282(25)00850-7/fulltext
A Global Cross-Sectional Study of Real-Time Progesterone Use and Patient Experiences Across the Reproductive Lifespan
Fertility and Sterility, Volume 124, Issue 6, Supplement e172, December 2025
https://www.fertstert.org/article/S0015-0282(25)01115-X/fulltext
Exploring the Potential of Fertility Clinics in the Metaverse: Opportunities, Challenges, and Ethical Implications
Human Reproduction, July 2024 https://www.researchgate.net/publication/381973374_P-462_Exploring_the_potential_of_fertility_clinics_in_the_metaverse_opportunities_challenges_and_ethical_implications
Exploring the Potential of Generative Artificial Intelligence in Fertility Clinics: A Comparative Study of ChatGPT-4 and Clinical Recommendations for Initial Follicle-Stimulating Hormone Dosing in IVF
Fertility 2024
Evolution of Fertility Care: The Potential of Metaverse Nursing and Generation Z's Digital Expectations for the Future of Reproductive Health
Fertility 2024
Transforming Fertility Clinics: Unleashing the Potential of the Metaverse
Egyptian Fertility & Sterility Society, 2023
Exploring Metaverse Fertility Clinics: The Future of Treatment
Fertility & Sterility News – Consider the Ethics, November 2023
https://www.fertstert.org/news-do/exploring-metaverse-fertility-clinics-future-treatment
Challenges of Fertility Clinics in a Restricted Regulation of Patient's Rights
European Fertility Society, 2022
How Do Fertility Patients and Potential Patients Engage and Learn Using Social Media?
Fertility 2022
Assessing the Change in Infertility Patients’ Social Media Use During COVID-19 Related Clinic Closures
Fertility & Sterility, 2020 https://www.fertstert.org/article/S0015-0282(20)32285-8/pdf
Educational Articles and Resources
Chair of Education and Co-Creator of the Education Programme
European Fertility Society https://www.europeanfertilitysociety.com/education/
Articles include:
Understanding Reproductive Immunology – Immune Balance & Fertility
All About Progesterone
The Microbiome in Human Reproduction
Fertility and Age
Male Fertility
Understanding Sperm Health and Ejaculation Frequency
Endocrine Disruptors and Fertility
Additional educational resources on fertility nutrition and lifestyle are available through the European Fertility Society Cookery School:
https://www.europeanfertilitysociety.com/cookery-school/